Strategic marketing OS
Marketing that starts with strategy.
Brandex turns your business goals into a marketing strategy, then plans, writes and publishes on Facebook, Instagram, LinkedIn and TikTok.
Intent→Strategy→Plan→Create→Publish→Improve
It starts by reading you.
Paste your website and say what the business needs. Brandex reads how you sound, who you speak to and what you stand for, before it writes a single post.
NorthwindCoffeeFor officesRoasteryVisit
Specialty coffee, roasted in Sibiu.
Small batches, direct from the farms we visit. For homes, cafés and the offices that care.
Huila, Colombia
Sidamo, Ethiopia
House espresso
Coffee for teams of 20+, delivered weekly.For offices
- BusinessL0–L3
- ✓ approvedL0Leadership strategyIntent, commitment, boundaries“The specialty roaster offices choose.”
- ✓ approvedL1Organisational contextWho you are, where you compete“Sibiu roastery, 12 people, retail + wholesale.”
- ✓ approvedL2Business goalsWhat the company must achieve“Make wholesale the main revenue line.”
- ✓ approvedL3Business objectivesMeasurable targets“20 office accounts by the end of Q2.”
- Marketing directionL4–L5
- ✓ approvedL4Marketing objectivesWhat marketing owns“Wholesale enquiries from office managers.”
- ✓ approvedL5Tactical governanceThe rules execution obeys“Warm, expert, never pushy. No discount talk.”
- ExecutionL6–L9
- ✓ approvedL6Marketing actionsCampaigns, content, publishing“Campaign “Office coffee, done right”.”
- ✓ approvedL7MeasurementKPIs tied to objectives“Enquiries a month, trial-to-contract rate.”
- ✓ approvedL8Budget & ownershipWho is accountable“Ana owns content; budget set monthly.”
- ✓ approvedL9Continuous optimisationScale, optimise, maintain, stop“Monthly review: scale what works, stop what doesn’t.”
Ten layers between intent and a post.
ValueDrive turns the intent into a strategy the product can enforce. AI drafts each layer, you approve it, and every version is kept.
Fig. 2.1 — ValueDrive. Nothing goes live that doesn't serve an approved goal.
Then it plans the route.
Personas, content pillars and campaigns, laid out week by week. Every slot knows which objective it serves.
October · “Office coffee, done right”
Campaign · 6 posts✦ AI plan · editable
W41
18:00L6Origin story: the Huila lotCraft 09:00L4Office coffee: the real costB2B 09:00L4Case: a 40-desk officeB2B
W42
19:00L6Barista tip: dial-in in 3 stepsEducation 12:30L6Roastery open dayCommunity 10:00L4Two-week trial for teamsB2B
CraftB2BEducationCommunity
Fig. 3.1 — One campaign, six posts, four pillars, each tied to a layer. Example plan for Northwind.
It writes in your voice, and checks itself.
AI writes the first draft. Then the brand voice check edits it against the rules you approved, like a strict editor who knows your brand.
Your team drinks around 900 cups a month, mostly coffee nobody chose. We roast for offices in Sibiu and Cluj, the best coffee in the world1, deliver weekly and train whoever runs the machine. Huge discount this week only!!Try us for two weeks.2
One idea, four networks.
Approve once. Brandex adapts the post to each network's format and books it into the best time slot.
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Approved: “Your team drinks around 900 cups a month… Try us for two weeks.”
✓ On-brand · 96%9:41
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Your team drinks around 900 cups a month, mostly coffee nobody chose. ☕ We roast for offices in Sibiu and Cluj, deliver weekly and train whoever runs the machine. Try us for two weeks. …more
👍❤💡12814 comments · 6 reposts
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Office coffee, done right. ☕ Weekly delivery in Sibiu and Cluj, plus a two-week trial for teams of 20+.
NORTHWINDCOFFEE.ROCoffee for offices · free 2-week trialLearn more
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northwind.coffee 900 cups a month deserve better. Two weeks on us for teams of 20+ ☕ #officecoffee #sibiu
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900 cups a month.Most nobody chose ☕
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northwind.coffee · 2h ago
Dial-in in 3 steps, the way offices in Sibiu get it right ☕ #coffeetok #officelife more
original sound - Northwind Coffee · original sound - Northwind CoffeePhotos: Shixart1985, Burst (CC0), lageandre (CC BY-SA 4.0), Jkafader (CC BY-SA 3.0) via Wikimedia Commons. Example content.